Writing a Logline and/or a synopsis is not only time and mind consuming but plainly a pain in the butt.
Do you want me to tell you in four lines all the marvelous stuff that this privileged mind that I have has done in 110 pages? We use to ask ourselves, thinking in the next meeting with a potential buyer.
Well, if you can't do that, then think to invest your precious time in another business: part of having "the skills" for being successful in our craft is to know precisely that.
I found a simple example in this French TV commercial:
Go to http://www.veryfunnyads.com/ and look for "Canal Plus Brokeback Mountain"
It says all.
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